Molson Canada partners with Goalline to launch Recreational Hockey Network

Molson Canada partners with Goalline to launch Recreational Hockey Network
Halifax, NS. January 14, 2009

Recreational Hockey Leagues Score Big With Molson Canada & Goalline.

Molson Canada and Goalline Sports Administration Systems are pleased to announce a new Recreational Hockey League Sponsorship Program in Atlantic Canada today.

As a true fan and proud supporter of hockey, Molson is committed to building the ultimate rec. hockey experience for those who still have the passion and love to play the game. Molson has partnered with Goalline, a company that has leading edge technology that administers Adult Hockey Leagues and Tournament statistics. The announcement of this partnership coincides with the opening of Molson Canadian Ultimate Rec. Hockey Tournament being held in Halifax January 23rd & 24th.

“Molson Canada is proud to bring the Molson Canadian Ultimate Rec. Hockey Tournament to life right here in Halifax”, says Strat Kane, Vice President Market Development Atlantic, Molson Canada. “This hockey experience will be truly unique for participants and one they will remember for many years to come, the weekend will focus on having fun playing the game we love and no doubt will feature friendly competitive spirit. The Halifax Forum, one of the most storied hockey facilities in the Maritimes will host and once again come alive and create memories for participants and Molson Canadian will be proud to play a part in this”.

“Teams even have a great opportunity to win off the ice” says Duane Irvine, Regional Sales Manager, NS for Molson Canada. “All 16 teams in this year’s tournament will be entered to win the Molson Canadian Ultimate Rec Hockey Experience in Calgary. The whole team will be flown out to Calgary, put up and enjoy 3 days of training with Hockey Canada and enjoy some true Canadian Hockey experiences. This is a prize package worth $50,000”.

“So often the ongoing organization of rec. hockey leagues and teams falls on the shoulders of a few over-burdened, under-resourced individuals resulting in lost opportunities to coordinate a better on and off ice rec. hockey experience for all involved” says Gord Dickie, Goalline Founder & President. “We now have 13,000 teams in North America using the Goalline system across our sports segments of hockey, lacrosse, soccer, softball/baseball, basketball & multi-sport”. Goalline’s unique proprietary features have been developed over 9 years with and for its sports association, league, team, camp, referee and venue customers allowing them to:

* Generate & Post Schedules
* Real Time Scoring
* Post Online Game Sheets
* Online Team & Player Registration
* Team Email Communications
* Auto Game Reminder/Player Reply
* Track League Standings
* Track League Player Stats
* Send League-Wide Announcements
* Register Players Online
* Export Player Lists
* RSS Feeds
* Nightly Scoreboards
* Archive Season Stats
* Manage Referee Assignments
* Post Photos & Video Links

“We’re proud to partner with Molson in this program and through our experience we know that those league and team organizers able to benefit from this opportunity presented by Molson, will quickly come to realize how much easier their lives have become. The incredible growth of our customer base across North America (244% in 2008) is a testament to the utility of our systems as many of our new customers come to us through referrals of long time customers” – says Mike Johnson; Goalline’s Vice President-Sales/Business Development.

This new partnership with Goalline will enable Molson to maintain exclusive engagement with a key market segment throughout the year. Rec. hockey players in leagues and tournaments using the Goalline system will enjoy all the benefits of being a Molson Insider - being the first to know about great events and promotions like the Ultimate Rec. Hockey Experience and the Support Hockey in Your Community Program.